Market opportunity analysis-(MOA)

March 12, 2017

Can the benefit involved in the opportunity be articulated convincingly to a defined targeted market?
Can the target be located and reached with cost effective media and channels?
Does the company posses or have access to the critical capability and resources needed to deliver the customer benefits?
Can the company deliver the benefit better than any actual or potential competitors?
Will the financial rates of return meets or exceed the company required threshold for investment?

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