When we wish to assess the performance of a business, we’re looking for ways to measure the financial and economic consequences of past management decisions that shaped investments, operations, and...
Baseline surveys are an important part of any M&E process. This discussion, takes a look at the definition of a baseline study, its importance, when to conduct one and alternatives...
What is market research? When boiled down to its essence, market research helps you better understand who your customers are and why they might want to buy your product or...
