Market opportunity analysis-(MOA)

  • Can the benefit involved in the opportunity be articulated convincingly to a defined targeted market?
  • Can the target be located and reached with cost effective media and channels?
  • Does the company posses or have access to the critical capability and resources needed to deliver the customer benefits?
  • Can the company deliver the benefit better than any actual or potential competitors?
  • Will the financial rates of return meets or exceed the company required threshold for investment?

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